Google AdWords Client Case Studies

Hot Goanna increases profits for Calculator King

Calculator King is a retailer and distributor of calculators, PDAs, organisers, smart phones and accessories. Servicing the Victorian market, the business has an annual turnover of $4 million and employs 4 people.

Peter Nadler, CEO and owner of Calculator King, began using Google AdWords in 2006 and immediately saw the benefits of online advertising. After running his own campaign for 2 years, he wanted to improve his results but didn’t have the time to invest in managing his AdWords account properly. That’s when he turned to Hot Goanna to take control of his account and increase sales and lead generation.

View the full Case Study prepared by Google on behalf of Hot Goanna here.