Case Studies

BEAUTY SALON ON THE INTERNET? 13,900% RETURN IN JUST 14 DAYS? YES!

Within 24 hours this beauty salon had their first hard cash sale and they have not looked back. If you are in a local retail or services market, or a national distributor of products, a Google and Yahoo Campaign is the best and most cost efficient One to One Marketing you will ever do. If you are in a changing client environment, or need to capture the IMPULSE BUY, (that's why they put the lollies and magazines at the check out after all) then the Internet is fast becoming the phone book of the future.

ENTERTAINMENT

Hot Goanna was chosen to sell tickets to all the big name shows at a leading Gold Coast venue. Whether its the Hoodoo Gurus, Shannon Noll, Russell Crowe, HOT GOANNA SELLS THEM ALL! Hot Goanna has tailor made the daily reporting and follow up routines for them and we even track which State and regional areas their ticket sales come from via the new Google Analytics service. We even helped them to set up and monitor their online sales page. How about a click through rate (CTR) of 3.5% in their first week! That means for every 100 people who view the ad, 3.5 of them buy a ticket and you only pay for the ones who click through - not the 100 impressions (display of the ads) This is all included with your Hot Goanna account. A single solution for real sales of weekly events!

ACCOMMODATION

The client: A small, exclusive luxury resort in the hinterland behind a major Australian destination. Hot Goanna set up an immediate return on investment of over 2,000% in 7 days. Driving traffic to this exclusive retreat with Hot Goanna was more successful than all the links and the entire paid directory services and listings that this wonderful resort had ever done before. Effective cost analysis of their existing marketing costs and returns on the internet showed Hot Goanna the most effective by far! The resort removed all the many ineffective services that they used and actually saved more than what they spent on Hot Goanna.

TRADES

DONT EVEN HAVE A WEBSITE? A local removal company painted their truck, advertised in the local papers but didn't have a website. Why would they use Hot Goanna? Yes, we talked them into it, and aren't they glad they did. We designed a lead generation web page, hosted it and set about a Google REGIONAL campaign. We attracted up to 30 quotes A WEEK! This removal company did not even have email, so we directed all the email inquiries to a special Hot Goanna email and we sent an automatic SMS message with the email details to them every time they got a request for a quote! AND they only advertise on their geographic location, so no inquiries for local moves in Siberia! How many leads would YOU like on your mobile phone today from your Hot Goanna internet marketing account? Its up to you. You can get SMS messages from email from people in your area.

SELLING LAND IN THE UK!

Hot Goanna was called in to sell land in the UK to the Brits and do it all from Australia. Selling Green Belt land is a huge market in the UK and its popularity is only matched by the investment potential of buying property that is currently zoned rural, but has the potential to turn into a new suburb of the nearby city within a few short years. Hot Goanna achieved massive inquiry - up to 100 a day and all within one week. The client in-house handling of the inquiries and their sales handling was adapted and refined by Hot Goanna to match the previously unknown Internet leads. Their web site was completely redundant and only offered a subsidiary marketing and lead generation focus, as the custom built landing pages did all the work from their Hot Goanna Google and Yahoo campaigns. Sales have continued steadily over the past 4 months to average a ROI (Return on Investment) of over 1,600%! Oh and by the way, their website ranked in the top 1.4 million sites on the Internet within 3 months. A TOUGH MARKET! HOT GOANNA has helped clients all over Australia and the WORLD! Whether its Coffs Harbour, Gold Coast, rural Australia, or even Germany, Austria and Asia. Hot Goanna has penetrated all these markets for its clients and has given them the traffic they need!

SERVICES

A specialist translation service that provided a great product and needed real help to find customers. Where would you start? They had all the usual marketing resources. Papers, trade journals, industry association membership, breakfasts, lunches, flyers, etc and they found Hot Goanna. We offer them our services and recommended that they commit 10% of their existing advertising and marketing expenses to web marketing. We tweaked their site, advised on free listing optimisation including Google* XML SITEMAPS and went to work. Now their 10% commitment to PPC is the highest earner out of any of their marketing, and it is the most trackable, reportable and most efficient money they have ever spent to get new business. Hot Goanna outperforms every single ad they have ever done in any media anywhere!

DEMOGRAPHICS - TARGETED CAMPAIGNS MADE EASY!

A specialist health care provider needs to be there when the elderly decide that they need to change their living or care arrangements. Now many would argue that those of us who are mature age or pensioners don't use the Internet, so advertising on it is a waste of time. WRONG. The mature segment of the country has quickly taken up the Internet and they are cautious and fastidious shoppers. They have time and they want the best deal, not just the first listing they see. A whole new strategy based on demographics? Yes, imagine the method of selling music to teenagers and comparing it to selling aged care placement or respite care. Different needs and wants, and a very different campaign and web site. If you have a demographic market that requires special attention, Hot Goanna has the knowledge and the runs on the board.

RETAIL

SO I SHOULD SELL MY SHOP? NO - AUGMENT IT
Yes, a shopping cart! It works and it's a very cost effective way to move your stock off the floor of your shop. This retail client was scared of paying $5,000 for a shopping cart and then having to stock it and keep it updated. Then of course they had to get it noticed on the web, and finally, hopefully make some money. Hot Goanna did it all from the ground up and they saved over 50% of the expected set up costs AND they recouped their outlay within 30 days! The site became so successful that they wound back their retail arm and became a wholesaler and importer and now dedicate 100% of their activity via the web, and their only advertising is Google and Yahoo advertising. Best of all, there is no rent, no security, no theft and no staff problems. THE FUTURE OF RETAIL IS HERE!

MOTOR TRADE

This client was happily spending $40 a day on their advertising campaigns on line. They believed their sales were good from the leads and presence they had so they didn't need Hot Goanna! Hot Goanna immediately reduced their daily spend by almost 40% and improved their traffic to the site, and tracked their real sales.

Hot Goanna then refined their site and landing pages and they found that their sales increased whilst their daily spend stayed the same. This client thought they were good Internet marketers, when really they were just good at the motor trade. Hot Goanna doesn't sell cars, just Internet marketing and it works. "Don't get trapped into thinking you are doing a great job, get a second opinion from Hot Goanna"